Infant formula promotion on Instagram draws FSSAI notices to influencer and four companies

The Food Safety and Standards Authority of India (FSSAI) has issued notices to an influencer and four international food and healthcare companies over an Instagram Reel ranking five infant formula products and promoting their purported benefits. The Reel featured NAN-Pro 1, Aptamil Premium 1, Similac Advance 1, Enfamil A+ Stage 1 and Dexolac 1, attributing benefits such as stronger immunity, brain development and easier digestion to the products.

FSSAI has alleged violations of the Infant Milk Substitutes Act, 1992, and the Food Safety and Standards (Foods for Infant Nutrition) Regulations, 2020. The Infant Milk Substitutes Act, 1992 restricts the advertising and promotion of infant milk substitutes. Even if a product claim may be scientifically supported, that does not automatically make its promotion lawful.

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