FSSAI flags growth and immunity claims under food advertising regulations

The Food Safety and Standards Authority of India (FSSAI) has issued a notice to a food and wellness company over claims on Complan’s packaging and online listings, including “2X Faster Growth”, “Supports Concentration and Memory” and “Pro Immunity + 34 Vital Nutrients”. Under the Food Safety and Standards (Advertising and Claims) Regulations, 2018, food claims must be scientifically substantiated. FSSAI sought evidence for the “clinically proven 2X growth” and immunity claims and flagged “Growth Comes in 4 Flavors” as non-compliant.

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