FSSAI flags fruit-content disclosure, reconstitution and sugar claims on packaged pomegranate juice

The Food Safety and Standards Authority of India (FSSAI) has initiated proceedings over misleading labelling on a packaged pomegranate juice product. The product contains 4% pomegranate juice concentrate and 12% apple juice concentrate. 

The regulator has initiated adjudication proceedings after finding the label claim “Equivalent to 100% Fruit Juice (Reconstituted)” non-compliant. Under its 3 June 2024 advisory, FSSAI directed food businesses to remove “100% fruit juice” claims from reconstituted juices because adding water to fruit concentrate does not justify presenting the product as 100% fruit juice.